client research (canon)

 

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Smile Post-Production Diary

For my post-production I have decided to use premier pro. Premier pro is an editing program that allows you to splice, edit and colour grade footage. As shown in the pre-production, the beginning of my footage will be using  the same colour grade.  17th January - today I have started to edit my smile campaign video. I found the appropriate audio that I wanted. I gained my music from epidemic sound . Epidemic sound is a website where you give a monthly subscription and gain access to thousands of tracks and and sound effects. I decided to choose two audio clips. My first audio is very dull and deep. This will help with my editing as the audio conveys and reinforces the depressed mood that I wish to give off. My second audio clip is high pitched which conveys a happier tone. Audio is very important to a video as it helps tell the mood of a video and also the pace of clips. The audience unconsciously take in audio and it helps them tell the story to themselves. This is  why ...
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Existing media (smile)

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I am going to conduct research into existing products so I have a better idea as of what I should and could create and how they give an impact. This is used by companies in order to understand what the competition is creating campaigns and how we can better their work. I am doing this research so I can find out what is already on the market, deconstruct them to see what works and then apply that to my own work in the future. https://www.youtube.com/watch?v=jBS7v-v5oMo CAMH's has done a YouTube video about anxiety. The video begins with a girl talking in hospital bed. We can tell this because she is in a plain room with a plain blue hospital gown on. she begins by saying that she can't breath. This gives the video an instant drop into the scenario. The tone of the video is very serious and the colors are very desaturated. This is not a  happy video. By knowing this video is by CAMH's and she begins saying she can't breath, we can tell that, in terms of theory, this video...
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Smile Podcast Notes/script

When going into the podcast I don’t want to be thinking on the spot about what we are going to talk about. I want the podcast to seem natural and not feel like we are r eading off a script.  Therefore,  I am not going to make this plan  extremely  detailed. I want to give the cast the option to talk about  their  own experiences  i n their own way and not  feel held back. This will engage with the audience more as they will feel like the cast are being honest and will give the impression that our advice  will help.   Start:   Welcome to the Mind Smile Podcast   Introduce  the people    Talk about the purpose of the Podcast   Main:   When would you  say  is the last time you lost motivation  completely?   From that, what helped you  get back to your normal self?   Were any of the method's unhealthy obsessions? ( Retail   therapy )   Do you know it's better to be ha...
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