Client Research (smile)

Mind is a mental health charity in England and Wales. Originally named the National Association for Mental Health in 1946, it celebrated its 70th anniversary in 2016. Mind gives help and support to those suffering with mental health problems. It also  aims to educate and raise awareness about the issues that come with mental health and how anyone can be suffering in silence. ​

Aswell as aiding those with mental health issues, they have campaigns to help many others. They help people that receive an extreme amount of stress in the workplace. A lot of people find it hard to come forward about their problems and experiences with life. Therefore, Mind help those who have received harassment, abuse and sexual abuse. They also assist in the process of confronting the police about their experiences. They are currently investing and exploring the stress and problems that come with poverty and debt problems and how to help those in need. Although Mind work towards helping those suffering from mental health issues, they also help change laws and pass laws that assist in the care of people. For example, in 2010 a man was killed after restraints were used on him while he was at a mental health ward. Due to this Mind worked to pass a law which reduces the amount of force people can use on mental health patients. This law was finally passed in 2018.​

Mind like to say that they are unstoppable. This means, to them, that no matter your race, gender, sexuality, disability or beliefs, mind will make sure that they can help every person up and down England and Wales. Mind has given some statistics about the current mental health of 2019: One in four people will experience a mental health problem in any given year. People from Black, Asian and Minority Ethnic (BAME) communities are more likely than white people to experience a mental health problem but less likely to get support. The prevalence of common and severe mental health problems is increasing. 40% of GP appointments now involve mental health. In return mind are showing how they believe they are unstoppable. Mind currently have 59,000 employees around England and Wales to support and spread awareness about mental health. They also have 100,000 people raising money for Mind and donating to the cause.​

Even during COVID they responded to over 119,000 queries to their support helplines. During the first week of the lockdown, there were 306,192 visits to the support pages. This shows that many people are already using mind and they are a well trusted brand. They say that they campaign to improve services, raise awareness and promote understanding.​

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The client is wanting a promo video that represents and encourages people to smile more. There philosophy is that they wish the promo to represent is that when our smiling muscles contract, they fire a signal back to the brain, stimulating our reward system, and further increasing our level of happy hormones, or endorphins. In short, when our brain feels happy, we smile; when we smile, our brain feels happier. Fake it till you make it! Yes, if you want to be happy, just smile. Thanks to the positive feedback loop of smiling, we can alter our brain's emotional processing pathway to feel happier with a simple smile.

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