Smile Target Audience

In here is my Target audience. A Target audience is the group of people you are making your video for. For example people who play the drums might not watch piano tutorials and vice versa. Therefore we use a Target audience to understand what to make and how to make it. By using demographic (age, race, gender), Physiographic (interests) and Social Grade (Income) we can narrow down the target audience to a  niche (small) audience or a Mainstream (wide) audience. I have been given the age group of 15-25 as my target audience. Now I need to conduct research into the age group to find out there psychographics and their social grade. this will help me come to a better conclusion as to what to make my video about. For example I'm not going to make a video about going on a cruise if my audience don't meet the social grade to afford it.

Comments

Post a Comment

Popular posts from this blog

Smile Post-Production Diary

For my post-production I have decided to use premier pro. Premier pro is an editing program that allows you to splice, edit and colour grade footage. As shown in the pre-production, the beginning of my footage will be using  the same colour grade.  17th January - today I have started to edit my smile campaign video. I found the appropriate audio that I wanted. I gained my music from epidemic sound . Epidemic sound is a website where you give a monthly subscription and gain access to thousands of tracks and and sound effects. I decided to choose two audio clips. My first audio is very dull and deep. This will help with my editing as the audio conveys and reinforces the depressed mood that I wish to give off. My second audio clip is high pitched which conveys a happier tone. Audio is very important to a video as it helps tell the mood of a video and also the pace of clips. The audience unconsciously take in audio and it helps them tell the story to themselves. This is  why in some films
Read more

canon post-production

Image
In order to make sure the posters are the best way possible. We use post editing software to change colours, change exposure and add text. To make sure I have the most amount of editing control, I will be using lightroom and Photoshop. Image 1 To start off my editing process I took the first image into Lightroom and made some quick adjustments in order to bring more definition into the buildings that are in the background. I did these using the basic correction tools found on the right hand side. After that, I felt that the room was still too bright and needed to be darker, therefore I created a graduated filter. As shown here there are 4 graduated filters coming from each side that have decrease in exposure. this should therefore take the exposure down on the parts of the images that are selected. Due to the fact that all the filters cover the room, the whole rooms exposure is taken down. Next I am going to use the tone curve in order to refine my exposure. To keep editing simple, I w
Read more

Canon Shooting diary

Image
 15th of january - Picture 1 - Me Today I woke up at 6 o'clock in order to give me enough time to get ready to take my first image. The first image was of me standing in front of my window looking out at the surrounding houses while my room is pitch black. The image was very straight forward and captured with ease.  The settings were an ISO of 100. ISO is how sensitive the sensor on the camera is to light. Having a high ISO increases the amount of noise in the image. Therefore i stuck with 100 as my ISO.  I used an aperture of f/4 and a shutter speed of 2 seconds. After that I had nothing to do but wait until tomorrow as that was the date allowed for the recording outside. Today I realised that although the eye doesn't see it, there is barely enough light to record before sunrise. In the future this will help me plan for shots that are shot early morning. 16th January - Today I woke up and collected my gear and left the house at 7:48. From their I walked around a mile towards t
Read more