Canon Evaluation

 

Evaluation:

Overall I believe that my posters work extremely well with each other and each add their own piece to the overall story. My aim was to make each poster different from the one before and the one after. This was to make sure that the audience were able to see how different art can be. 

My first poster was made to introduce the audience to canon. The poster is almost all black with only a lone person and some text. The bright red Canon logo works well with the image due to the fact of how much it contrasts with the rest of the image. Peoples eyes, even from a distance, are able to see what the brand on the poster is. 

We see a man looking into to the distance with a window blocking him. Below it says “the world awaits”. To the audience this will come across as saying that you can look, whine, make excuses, but at the end of the day the world awaits and you are the only person that can go out and explore the world for yourself. This poster was meant to make the audience understand, in a blunt way, that they are the only people that can make a difference for themselves. 

The audience, being that they are 15 - 25, will establish a personal relationship with the character as they will feel unmotivated in life. Due to my past research, around 57% of people in the demographic would do photography to relax. Therefore people who already know canon may look at the image, which represents their mood, and decide to go and take photos to relax.

 Overall this poster is meant to introduce them to the story of the person that is about to go on a journey to take a photo and also connect the audience to the brand with personal identity.

My second Poster is completely different to the first one. This time, instead of connecting the audience to the brand via personal identity. I have decided to inform the audience while also allowing them a form of escapism. 

But to start from the beginning, the Colors In the poster make a large impact. Warm colors are inviting. They imply a sense of comfort and happiness. In the previous poster, we felt like canon were being eager and saying that we need to go out and create. However in this poster, the audience feel like canon are welcoming the audience with open arms into the brand. 

The audience are being informed massively by the subject. Centered in the frame is a big canon camera. Although this seems like the company are shoving their tech in your face. The text does quite the opposite. The text “capture the process” implies that canon aren’t  saying use their exact cameras, but rather just wanting more people to capture what is happening around them. By not being a regular advert which is centered about money and selling you the product, the poster helps build trust with the audience. They don’t feel like they are being sold a product, they feel like they are being brought into a club that is about capturing anything you want. As long as you are capturing, canon is happy.

By allowing them to see the camera, build trust with the brand (and knowing that some already want to do photography) the audience will begin to escape.

 While waiting for the bus, the audience will most likely be looking at their phone. They will be looking at social media and lovely places in the world. When the audience finally takes another look at the poster, they will begin and imagine themselves taking these stunning pictures. Yet again this makes the audience encouraged to take images.

The third and final poster is different yet again. The audience have their motivation, the brand, but they lack the confidence.

The third and final poster is meant to look professional but also not at the same time. Although at first thought this sounds stupid, there is a reason behind my thought process. All adverts today always show the best of the best. For young people this can be very off putting. People look at art, work, lifestyles and compare that to their own. Young people, as shown in my rationale, are heavily influenced by social media. For canon to put out a poster that is taken by a professional and looks immaculate, will be off putting. They will look at it and think “well I can’t do that” and instantly give up on the idea. Canon are not trying to show off a certain camera in this poster, they are trying to encourage the youth to take more images. Therefore by using a reasonable image that anyone could take, it will be inspiring. People will look at the poster and think “if that’s poster worthy, I can do better than that”. We already have the personal connection either the audience and the brand.

By making this posters image decent, we are able to inspire the youth to take better images. Canon still have their pro posters to promote their brand and cameras. But this poster promotes it best to the youth. 

The text “it’s your art. Your rules” will tell the audience that they can create what they want and there are no boundaries. By now the audience are inspired, eager, enthusiastic and have a well trusted brand to go to. They will take up photography and if they wish to buy a camera, they will go with who they have a personal relationship to most and that will be Canon.

Overall the posters are used to make the audience feel:

Inspired to go explore.

Welcomed into a brand.

And then confident to create what they want.

Reflection:

I was very happy with my feedback as it means that the message that I was trying to put across was well received. There wasn't any feedback on what to change so I can assume that the texts where in the right position and caused no OCD for some people. The posters meet the final brief as they tell the story of taking a photograph. They represent Canons philosophy of being sustainable by showing photography  of the outdoors. Canon are a brand about being sustainable. By making the video outdoors and showing that no cost is needed, it relates to canon and their ethos. The final products also relate to the initial brief as they relate to the set Target audience. The colours and emotions display how the audience feel in their day to day life.                

 

Identify:

Throughout this project I have learnt how colours help tell story’s and reinforces an emotion. I have realised that research is very important. My research set the foundation for my ideas and allowed me to focus my creative skills on the production without worrying if I wants making mistakes. By swaying away from the “normal” types of adverts of trying to always look the best, I have taken a massive risk. However that’s what art is about and I feel like my way of showing my advert is the exact same reason of what the advert is about. I’m not worried about the advert because of how subjective art is. Many people will not like the advert but many people will feel inspired by its messages. In future I would like to be able to do more post production work. As in I would like to try and work with physically adding in subjects and altering images within photoshop in order to make it to the best standard possible.