Codes and conventions are typical key elements that are found in media products. For example, film posters include billing blocks, Titles and images. Neale and genre theory – repetition and difference For example, James bond movies are repetitive but they change all the time in actors and storyline. Marvel movies are repetitive but they always have different actors but the world always seem to be “ending”. They always have a pre-established audience and fanbase. Sans Serif – less formal Serif – formal font with hard edges. Semiotics – signs and symbols E.G Red Dress – love, anger, death Connotations\ encoded message Cultivation theory A high user of media that can have their thoughts changed so they fit in with society more. He believed that if you used media for more that 8 hours a day, you would be influenced by media. Two Step Flow: The opinion leader is someone who people look up to and respect. Then the audience then want s to