Rational (canon)

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Smile re-edit

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Smile Target Audience

In here is my Target audience. A Target audience is the group of people you are making your video for. For example people who play the drums might not watch piano tutorials and vice versa. Therefore we use a Target audience to understand what to make and how to make it. By using demographic (age, race, gender), Physiographic (interests) and Social Grade (Income) we can narrow down the target audience to a  niche (small) audience or a Mainstream (wide) audience. I have been given the age group of 15-25 as my target audience. Now I need to conduct research into the age group to find out there psychographics and their social grade. this will help me come to a better conclusion as to what to make my video about. For example I'm not going to make a video about going on a cruise if my audience don't meet the social grade to afford it.      Target audience from Bailey44
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