Rational (canon)

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Smile re-edit

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  Upon editing I was fairly confident with the fact that i would find a font that I liked. However most fonts are very thick or very fine. I knew what I was wanting but it was none of the images that were currently displayed. Not long after I was able to find the right font. This font is very light on the image but holds a serious tone. I think it works well within the feedback that I was given by people and works well with the overall brief. The font is also easier to read and stands off from the background. I am confident in my video and believe it is now at the the best standard it can be.
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Existing media (smile)

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I am going to conduct research into existing products so I have a better idea as of what I should and could create and how they give an impact. This is used by companies in order to understand what the competition is creating campaigns and how we can better their work. I am doing this research so I can find out what is already on the market, deconstruct them to see what works and then apply that to my own work in the future. https://www.youtube.com/watch?v=jBS7v-v5oMo CAMH's has done a YouTube video about anxiety. The video begins with a girl talking in hospital bed. We can tell this because she is in a plain room with a plain blue hospital gown on. she begins by saying that she can't breath. This gives the video an instant drop into the scenario. The tone of the video is very serious and the colors are very desaturated. This is not a  happy video. By knowing this video is by CAMH's and she begins saying she can't breath, we can tell that, in terms of theory, this video...
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Smile Audience profile

In here is my audience profile which shows the audience clearly. After I finish my research, in a work environment, I would send this to the rest of the team members so they can see visually see what the audience are like and what we would need to include in order to meet the audience.  Audience profile from Bailey44
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