Podcast Pre-Production

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Codes and conventions

  Codes and conventions are typical key elements that are found in media products.   For example, film posters include billing blocks, Titles and images.     Neale and genre theory – repetition and difference   For example,  James  bond movies are  repetitive  but they change all the time in actors and storyline. Marvel movies are repetitive but they always have different  actors  but the world always seem to be “ending”.   They always have a pre-established audience and fanbase.    Sans Serif – less formal    Serif – formal font with hard edges.     Semiotics  – signs and symbols    E.G Red Dress – love, anger, death   Connotations\ encoded message       Cultivation theory    A high user of media that can have their thoughts changed so they fit in with society more.    He believed that if you used media for more that  8 hours a day, you w...
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Western Video Edit Breakdown

https://youtu.be/t2JGtRTVMxQ Within editing, my video began with the rise from black. This is a dissolve transition and opened with my characters walking. I wanted the video to be very continuous. Therefore my cuts are hard and cut with music and action. In order to make the sense of cutting from wide to extreme close less abrupt, I edited very carefully. My video cuts from a wide shot to a close up foot shot and then back to the wide shot. this is then repeated. By doing this the audience are dipping in and out of the action. It then starts a rhythm for the video. The audience get into an "in and out" rhythm. By this point the audience have seen the characters walk to a halt. When beginning the editing, I muted each segment of music and slowly faded them in. This makes the track start to uncontiously build tension. After the characters halt, the music makes a whistling sound which is where I start to use my cuts. I cut to an over the shoulder shot which makes the audience fe...
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Existing media (smile)

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I am going to conduct research into existing products so I have a better idea as of what I should and could create and how they give an impact. This is used by companies in order to understand what the competition is creating campaigns and how we can better their work. I am doing this research so I can find out what is already on the market, deconstruct them to see what works and then apply that to my own work in the future. https://www.youtube.com/watch?v=jBS7v-v5oMo CAMH's has done a YouTube video about anxiety. The video begins with a girl talking in hospital bed. We can tell this because she is in a plain room with a plain blue hospital gown on. she begins by saying that she can't breath. This gives the video an instant drop into the scenario. The tone of the video is very serious and the colors are very desaturated. This is not a  happy video. By knowing this video is by CAMH's and she begins saying she can't breath, we can tell that, in terms of theory, this video...
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