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Showing posts from January, 2022

Smile Video final cut and Evaluation

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My video is finally finished. I am very happy with the outcome of the video and the story that it tells. The product:  The video is meant to show how a young person has gone from being sad and lonely, to then being happy and smiling due to the fact that they went for a walk to see the sunrise. I chose to do this due to the fact that the audience will be lower in the social grade due to the fact they are at college / Uni. The video aimes to show how no money is needed in order to make yourself smile and be happy. I have chose to make the video very simplistic in the sense of storytelling and technical skill. Controversy to most filming techniques i decided not to include movement within the camera itself.  Action sequences are full of camera movement in order to heighten and keep the flow of action. The movement is usually used in order to make the audience feel as if they are there with the people in the action sequence. They are feeling each punch. I don't want my audience to feel

Smile re-edit

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  Upon editing I was fairly confident with the fact that i would find a font that I liked. However most fonts are very thick or very fine. I knew what I was wanting but it was none of the images that were currently displayed. Not long after I was able to find the right font. This font is very light on the image but holds a serious tone. I think it works well within the feedback that I was given by people and works well with the overall brief. The font is also easier to read and stands off from the background. I am confident in my video and believe it is now at the the best standard it can be.

Canon Feedback

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 In order to make sure that my posters work and relate to the audience how I wanted, I will need to make sure to ask for feedback. I will look at the feedback, positive or negative and find ways of improving these. By improving o issues, the audience will receive the poster better and it will make sure that the posters are less distracting and more indulging for the viewer. The less problems the audience see, the better. Everyone understood what the posters story is about, I will confirm this later on by asking about their interpretation. However, for now, the audience are able to come to their own decision. There is no confusion. The client is visible in the posters which is expected as they are on every poster. I believe that by making the posters simple and minimalistic, there is no confusion and the client is well defined.  People believe that the posters relate to the target audience and it seems to be due to the fact that most think it gives motivation or emotions. This is great

Smile video feedback

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 In order to make sure that the video is engaging and as engaging with the audience, we must do a screening to a small group of people. By having a screening, we are able to see real peoples reactions to the picture and see if they understand what the video is about and see if they feel any emotions with the video itself. After screening, I will conduct a form that allows me to see their feedback on the film. To me, the most important pieces of feedback is the negatives. Anything that a viewer finds wrong with a product, will be what they remember the most. So, after my feedback I will need to go back into post production and change what is faulty with the product. Thankfully, the audience well received the the message and client of the video. This is  already great as it means that the editing used was able to keep the storyline streamline and effective. By having everyone understand, this means that my purpose of the video has been successfully done. As stated before, I wanted the vi

podcast post-production

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  To start off editing, I began by importing my music and dialogue. At the beginning I had problems talking so there is slight issues with how clear my speech is. To cover this up I am going to make sure that the music covers up my speech at the start. I am going to make the music slowly fade out and fade in towards the end of the music. I chose the selected music as it is up beat. By juxtaposing with the deep content of the podcast, it will hopefully bring a balanced and relaxed feeling to the conversation. I was unable to edit much of the podcast due to issues with the recording of the podcast itself. This is discussed further in my podcast production. My plan was to start post production and because of my past experiences with editing, I gave myself three weeks to complete the editing process. During the first week of post production, I began by adding the music and making sure it faded in well. I began by doing some basic cuts and stitching.  The next time of post production, I fou

canon post-production

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In order to make sure the posters are the best way possible. We use post editing software to change colours, change exposure and add text. To make sure I have the most amount of editing control, I will be using lightroom and Photoshop. Image 1 To start off my editing process I took the first image into Lightroom and made some quick adjustments in order to bring more definition into the buildings that are in the background. I did these using the basic correction tools found on the right hand side. After that, I felt that the room was still too bright and needed to be darker, therefore I created a graduated filter. As shown here there are 4 graduated filters coming from each side that have decrease in exposure. this should therefore take the exposure down on the parts of the images that are selected. Due to the fact that all the filters cover the room, the whole rooms exposure is taken down. Next I am going to use the tone curve in order to refine my exposure. To keep editing simple, I w

Smile video 1st cut

First cut of Smile Advert -  https://youtu.be/AShCKBpW8DE

podcast production

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  Shown above is the equipment that was used for the podcast. The podcast was recorded using the Rode NT1A microphone which, as explained in my pre production, is very good for the purposes of making a podcast. The room itself is decent with soundproofing. There are double doors in order to cut out most sounds and also thick glass to stop sounds coming in from the music recording rooms.  The large screen displays the microphone outputs. Here we are able to change the gain on each microphone in order to fine tune the quality. If the microphone quality was set too low, it means more post processing will be required in order to have a decent sounding audio. However, if the audio was too loud and began to clip, the audio would have been unusable as it is impossible to bring them details back in post production. The smaller monitor on the worktop has Logic Pro X open. The files were recorded in logic pro X in order to make sure that they would work when it comes to editing. If they were rec

Smile Post-Production Diary

For my post-production I have decided to use premier pro. Premier pro is an editing program that allows you to splice, edit and colour grade footage. As shown in the pre-production, the beginning of my footage will be using  the same colour grade.  17th January - today I have started to edit my smile campaign video. I found the appropriate audio that I wanted. I gained my music from epidemic sound . Epidemic sound is a website where you give a monthly subscription and gain access to thousands of tracks and and sound effects. I decided to choose two audio clips. My first audio is very dull and deep. This will help with my editing as the audio conveys and reinforces the depressed mood that I wish to give off. My second audio clip is high pitched which conveys a happier tone. Audio is very important to a video as it helps tell the mood of a video and also the pace of clips. The audience unconsciously take in audio and it helps them tell the story to themselves. This is  why in some films

Smile Campaign recording diary

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Day 1 - I have began recording for my video and am recording inside of the house. When recording during the early morning, clips were too dark and were not working well. Detail was not being captured well in the shadows which left a very unflattering and grainy image. To counter this I would have to shoot during the  day. I spoke to the owner and they allowed me to stay for the whole day and record. This means I will be able to do the correct recording. to know how to properly expose my image I would need do to a test.  The video below shows my test footage and allows me to see how the final look will be.  Over the next few days, and today, I will allow the camera to roll a few seconds before I do the action that is needed in the scene. This will make editing easier as I will be able to cut where I want the actions to take place and will make sure I capture the full action. During recording I ran into a major issue. Due to the fact that the time between there being enough light in the

Canon Shooting diary

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 15th of january - Picture 1 - Me Today I woke up at 6 o'clock in order to give me enough time to get ready to take my first image. The first image was of me standing in front of my window looking out at the surrounding houses while my room is pitch black. The image was very straight forward and captured with ease.  The settings were an ISO of 100. ISO is how sensitive the sensor on the camera is to light. Having a high ISO increases the amount of noise in the image. Therefore i stuck with 100 as my ISO.  I used an aperture of f/4 and a shutter speed of 2 seconds. After that I had nothing to do but wait until tomorrow as that was the date allowed for the recording outside. Today I realised that although the eye doesn't see it, there is barely enough light to record before sunrise. In the future this will help me plan for shots that are shot early morning. 16th January - Today I woke up and collected my gear and left the house at 7:48. From their I walked around a mile towards t

Canon Sketches

In order to make sure that I have an idea of what to take pictures of, I made quick sketches for myself that allowed me to visualise the image before taking it. Although to most people the sketches seem very confusing and hard to understand, i am the only person working on the product which means I am the only person needing to understand it. By doing this, there is no time wasting when it comes to capturing images as i already have a base idea of what I need to do. sketches from Bailey44

Canon Pre-production

In order to make sure that I know where I am recording, when I am recording and if I have permission to record, I have to use forms. Below are location scouting forms that are used when looking for possible locations. For example, a company may have many locations to chose from, but they need to record on certain dates and times. The location scouting sheets contain information about the soundscape, dates and times you can record, address and who to contact. After going through the scouting process a company will narrow the locations down to the best area to record in. After this, they will contact the company for permissions to record and finalize details. I have my own versions of these forms which grant me permission to record in Wingate, The A19 and my The Dene. To make recording as safe as possible, risk assessments must be taken in order to know what poses as a risk. Due to the photos being taken by myself there are not many risks but they must be done. This way, before recording